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	<title>carluvr.com &#124; Yalçın Pembecioğlu &#187; Nissan</title>
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		<title>Formula 1 DHL Turkish Grand Prix Bölüm 2 &#8211; Infiniti ve F1</title>
		<link>http://www.carluvr.com/index.php/2011/06/02/formula-1-dhl-turkish-grand-prix-bolum-2-infiniti-ve-f1/</link>
		<comments>http://www.carluvr.com/index.php/2011/06/02/formula-1-dhl-turkish-grand-prix-bolum-2-infiniti-ve-f1/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 20:54:53 +0000</pubDate>
		<dc:creator>Yalçın Pembecioğlu</dc:creator>
				<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Güncel Haberler]]></category>
		<category><![CDATA[Reklam ve Pazarlama]]></category>
		<category><![CDATA[Infiniti]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Red Bull Racing]]></category>
		<category><![CDATA[Renault]]></category>

		<guid isPermaLink="false">http://www.carluvr.com/?p=2580</guid>
		<description><![CDATA[Otomotiv dünyasının lüks aristokrat sınıfına sonradan dahil olan uzakdoğu markalarından Infiniti 2010&#8242;dan beri ülkemizde de resmi olarak mevcut. Tıpkı Toyota&#8217;nın o zamanki BMW ve Mercedes-Benz müşterilerini cezbetmek için oluşturduğu Lexus markası gibi Infinit de 1980&#8242;lerin sonunda Kuzey Amerika pazarında Nissan&#8217;ın lüks markası olarak lanse edildi. Infiniti&#8217;nin Avrupa pazarına girişi de pek yeni, 2008. Otomotivde, günümüzde, [...]]]></description>
			<content:encoded><![CDATA[<p>Otomotiv dünyasının lüks aristokrat sınıfına sonradan dahil olan uzakdoğu markalarından Infiniti 2010&#8242;dan beri ülkemizde de resmi olarak mevcut. Tıpkı Toyota&#8217;nın o zamanki BMW ve Mercedes-Benz müşterilerini cezbetmek için oluşturduğu Lexus markası gibi Infinit de 1980&#8242;lerin sonunda Kuzey Amerika pazarında Nissan&#8217;ın lüks markası olarak lanse edildi. Infiniti&#8217;nin Avrupa pazarına girişi de pek yeni, 2008.</p>
<p>Otomotivde, günümüzde, iyi ürünleri iyi fiyattan satmak yeterli değil. Marka olarak mutlaka bir şeyler söylüyor olmak, tüketiciye bir anlamı da satabilmek gerekiyor. Bu yüzden VW Group hala Fiat Group&#8217;tan Alfa Romeo markasını almaya çalışıyor, bu yüzden markalar -tüm çevreci ve tüketim odaklı trendlere rağmen- motorsporlarına yatırımlar yapıyor.</p>
<p>Infiniti&#8217;nin kendisini lüks segmentte &#8220;sessiz asiler&#8221; adını verdiği bir hedef kitle için konumlandırıyor. Kesinlikle çoğunluk markası değil. Bu yüzden Infiniti tasarım bölümünün başında <strong>Shirō Nakamura</strong> gibi renkli bir karakter var, hem Infiniti FX45, Nissan 350Z gibi efsane modellerin yaratıcısı, hem de bir müzisyen; bir filarmoni orkestrasında çello, jazz kulüplerinde ise bas çalan. Bahsettiğim modellerden 2003&#8242;te lanse edilen Infiniti Fx serisi, markanın kendi çizgisine ulaşmasında en önemli adımlardan birisiydi. Daha önce hiçbir marka ve segmentte görülmemiş, gerçekten spor görünen bir SUV&#8217;yi kendine has çizgilerle yaratmayı başaran Infiniti, bu özgün çizgiyi şimdi yeni ürün gamında sedanlarına ve coupélerine de yansıtıyor.</p>
<p>Top Gear dergisi fiyat listesi bölümünde her marka için kısa bir tanım metni yazar. Infiniti için diyor ki:</p>
<blockquote><p><em>&#8220;The luxury arm of Nissan. Kind of like what Lexus to Toyota, except so much cooler. Sorry, Toyota.&#8221;</em></p></blockquote>
<p>Bu sanırım Infiniti&#8217;yi özetlemek için yeterli.</p>
<p>Gelelim Infiniti&#8217;nin Formula 1&#8242;deki varlığına. Infiniti, tıpkı Nissan gibi Renault&#8217;nun sahip olduğu ve yönettiği bir marka. Renault, Formula 1&#8242;de <a href="http://www.carluvr.com/index.php/2011/05/24/2011-formula-1-dhl-turkish-grand-prix-bolum-1/">önceki yazımda</a> da belirttiğim gibi, Red Bull Racing, Lotus Renault GP ve Team Lotus&#8217;la birlikte toplam 3 takıma motor sağlıyor. Bu ilişki ile gündeme geldiğini tahmin ettiğim sponsorluk, bu yılki Cenevre fuarı sırasında duyuruldu ve benim için büyük bir sürpriz oldu. Infiniti bu anlaşmayla hem Red Bull Racing&#8217;in ana sponsorlarından birisi oldu, hem de Red Bull Racing&#8217;in dünya şampiyonu pilotu Sebastian Vettel Infiniti markasının dünyadaki ilk küresel marka elçisi oldu. Şu anda dünya şampiyonu pilota Infiniti marka otomobil kullandırmak ve o şampiyonla Çin gibi önemli pazarlarda lansmanlar, halkla ilişkiler faaliyetleri yapmak eminim Infiniti&#8217;nin çok işine yarayacak.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/MG_0563.jpeg"><img class="alignnone size-large wp-image-2592" title="_MG_0563" src="http://www.carluvr.com/wp-content/themes/images/MG_0563-544x362.jpg" alt="" width="544" height="362" /></a></p>
<p>Infiniti, Türkiye yarışının yapıldığı hafta sonu, sıralama turlarını izlemek üzere beni iki gazeteciyle birlikte Paddock&#8217;a davet etti. 2008 ve 2009 yarışları sırasında da Paddock&#8217;ta olan ben, tüm cumartesi günümü motor sesi ve benzin kokusuyla geçirmek için hazırlanmıştım ama davet basın mensuplarını da içerince, sabahın köründe yola çıkıp İstanbul Park&#8217;a varma hayalim suya düştü ve Pit Lane Walk&#8217;un ancak sonuna yetişebilmiştik piste geldiğimizde.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/IMG_0299.jpeg"><img class="alignnone size-large wp-image-2588" title="IMG_0299" src="http://www.carluvr.com/wp-content/themes/images/IMG_0299-544x362.jpg" alt="" width="544" height="362" /></a></p>
<p>Paddock&#8217;ta Infiniti Performance Team&#8217;den Jason Campbell ve Infiniti Formula 1 operasyonunun küresel direktörü Andreas Sigl ile tanışma ve konuşma fırsatım oldu. Garaj gezimiz sırasında bizimle birlikte olan Jason Campbell geçtiğimiz sezonlarda Renault takımında görev yapmış tecrübeli bir Formula 1 halkla ilişkilercisiydi. Garajları gezmek Formula 1 hayranları için yaşanabilecek en güzel deneyimler sanıyorum. Şu anda hem markalar, hem de pilotlar şampiyonu takımın garajına girmek de ayrı bir keyifti doğrusu.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/Test-1.jpeg"><img class="size-medium wp-image-2590 alignleft" title="Test 1" src="http://www.carluvr.com/wp-content/themes/images/Test-1-166x250.jpg" alt="" width="166" height="250" /></a>Asıl uzun sohbeti Andreas Sigl ile yaptık. Garaj gezisi sonrasında garajların üstünde yer alan Paddock Club&#8217;da bir yandan yemeğimizi yedik, bir yandan da Infiniti ve Red Bull Racing el sıkışmasını konuştuk. Infiniti bünyesinde bir çok üst düzey görevde bulunmuş olan Andreas, bütün içtenliğiyle merak edip sorduğum her şeyi yanıtlamaya gayret etti. Infiniti&#8217;nin Formula 1 programından reklam ve halkla ilişkiler dışında bir beklentisi olup olmadığını merak ediyordum. Özellikle KERS sistemi üzerinde birlikte çalışmaya başlamışlar bile meğer. Hem Infiniti&#8217;ten Red Bull Racing takımına, hem de takımdan Infiniti&#8217;ye Ar-Ge bilgileri akışı sağlanmaktaymış. Bu şekilde Infiniti de önümüzdeki dönemde yeni teknolojilerini F1 üzerinden geliştirebilen şanslı üst düzey markalar arasına katılacak.</p>
<p>Andreas&#8217;tan aldığım bir başka bilgi de, Infiniti&#8217;nin 2013&#8242;te dünyanın ilk tam elektrikli lüks otomobilini lanse etmek için çalıştığı oldu. Lüks markaların alternatif yakıtlı modellerine bir süredir aşinayız ve Renault-Nissan kardeşler de orta ve küçük sınıflarda (hatta hafif ticari segmentte) elektrikli araçlarını bu yıl piyasaya sürmeye başladılar. Infiniti ilk elektrikli modeli sunmayı başarırsa rakipleri arasında bir adım öne geçmiş olacak teknoloji konusunda bana kalırsa.</p>
<p>Aşağıdaki fotoğraf Paddock&#8217;un garajlara ve motorevlerine geçiş yapılan alt bölümünden. Solda bu etkinlik sayesinde tanıştığım ve oldukça sempatik bulduğum Oben Budak, sağımda da Infiniti&#8217;nin halkla ilişkiler ajansı Zarakol&#8217;dan Faris Seven bulunuyor. Fotoğrafları da yine Zarakol&#8217;dan Murat Karakaş çekti.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/DSC_0205.jpg"><img class="alignnone size-large wp-image-2587" title="DSC_0205" src="http://www.carluvr.com/wp-content/themes/images/DSC_0205-544x361.jpg" alt="" width="544" height="361" /></a></p>
<p>Günün bir başka güzelliği de, evden İstanbul Park&#8217;a, İstanbul Park&#8217;dan da eve Infiniti FX serisinin en üst modeli (Limited Edition) ile seyahat etmemiz oldu. Infiniti markasının lüks segmentte sahip olduğu duruşu anlamanın da daha iyi bir yolu olamazdı. Bu da bahsettiğim aracın Red Bull Racing takım direktörü Christian Horner ve Andreas Sigl ile bir fotoğrafı.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/IMG_1756.jpeg"><img class="alignnone size-large wp-image-2589" title="IMG_1756" src="http://www.carluvr.com/wp-content/themes/images/IMG_1756-544x362.jpg" alt="" width="544" height="362" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Nissan GT-R Yapım Belgeseli</title>
		<link>http://www.carluvr.com/index.php/2011/01/20/nissan-gt-r-yapim-belgeseli/</link>
		<comments>http://www.carluvr.com/index.php/2011/01/20/nissan-gt-r-yapim-belgeseli/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 09:24:38 +0000</pubDate>
		<dc:creator>Yalçın Pembecioğlu</dc:creator>
				<category><![CDATA[Güncel Haberler]]></category>
		<category><![CDATA[Reklam ve Pazarlama]]></category>
		<category><![CDATA[GT-R]]></category>
		<category><![CDATA[Nissan]]></category>

		<guid isPermaLink="false">http://www.carluvr.com/?p=2357</guid>
		<description><![CDATA[National Geographic&#8217;in en güzel belgesellerinden birisi de Making Of serisinin Nissan GT-R özel bölümüydü. Bir otomobil modelinin sıfırdan hayal edilip tasarım, üretim ve pazarlama aşamalarını anlatmak üzere yola çıkan belgeselde Nissan&#8217;ın son efsanesi ele alınıyor. GT-R otomobil dünyasının en özel modellerinden birisi benim için. Bu modelin Skyline adından bağımsız olarak GT-R kimliğiyle doğan son ve [...]]]></description>
			<content:encoded><![CDATA[<p>National Geographic&#8217;in en güzel belgesellerinden birisi de Making Of serisinin Nissan GT-R özel bölümüydü. Bir otomobil modelinin sıfırdan hayal edilip tasarım, üretim ve pazarlama aşamalarını anlatmak üzere yola çıkan belgeselde Nissan&#8217;ın son efsanesi ele alınıyor. GT-R otomobil dünyasının en özel modellerinden birisi benim için. Bu modelin Skyline adından bağımsız olarak GT-R kimliğiyle doğan son ve en önemli versiyonunun öyküsünü izlemek de otomobilseverler için gerçek bir keyif. Hala bir çok kişinin Ferrari&#8217;nin hiç reklam yapmadığının farkında olmadığı bir dünyada GT-R lansmanının da kesinlikle reklam filmi ya da ilanı olmadan yapılması pazarlama adına çok ilginç şeyler söylüyor.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/Nissan-GT-R.jpg"><img class="alignnone size-large wp-image-2359" title="Nissan-GT-R" src="http://www.carluvr.com/wp-content/themes/images/Nissan-GT-R-544x365.jpg" alt="" width="544" height="365" /></a></p>
<p>GT-R&#8217;la ilgili detaylı bilgileri internette binlerce kaynaktan edinebilirsiniz. Özet: araç 3 yıl önce piyasaya çıktığında Porsche 911&#8242;i rakip olarak aldı, daha sonra çıkan Spec-V modeliyle de 911 Turbo&#8217;yu hedefliyordu. Porsche&#8217;nin performans dinaminlerini ondan çok daha aşağıda bir fiyatta sunan araç, günlük kullanım için uygunluğuyla da şaşkınlık yaratmıştı (Ferrari F430 hızında, arka koltukları ve gayet normal bagajı olan 4 çeker bir V6&#8242;dan bahsediyoruz. Spec V&#8217;nin teknik özelliklerine <a href="http://www.carfolio.com/specifications/models/car/?car=191928">buradan</a> bir göz atabilirsiniz. GT-R&#8217;ın araç içi infotainment sisteminin grafik tasarımını <a href="http://www.polyphony.co.jp/english/">Polyphony Digital</a>&#8216;ın yaptığını da hatırlatayım, Playstation&#8217;ın efsane oyunu Gran Turismo&#8217;nun yaratıcısı olan&#8230;</p>
<p>Daha fazla uzatmadan sizi 3 bölümlük seriyle başbaşa bırakıyorum.</p>
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		<title>2010 Cenevre Otomobil Fuarı Yenilikleri</title>
		<link>http://www.carluvr.com/index.php/2010/02/27/2010-cenevre-otomobil-fuari-yenilikleri/</link>
		<comments>http://www.carluvr.com/index.php/2010/02/27/2010-cenevre-otomobil-fuari-yenilikleri/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 10:50:19 +0000</pubDate>
		<dc:creator>Yalçın Pembecioğlu</dc:creator>
				<category><![CDATA[Güncel Haberler]]></category>
		<category><![CDATA[Sektör]]></category>
		<category><![CDATA[Tasarım]]></category>
		<category><![CDATA[Yenilikler]]></category>
		<category><![CDATA[Alfa Romeo]]></category>
		<category><![CDATA[Aston Martin]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Cenevre]]></category>
		<category><![CDATA[Citroen]]></category>
		<category><![CDATA[Mercedes-Benz]]></category>
		<category><![CDATA[Mini]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://www.carluvr.com/?p=1741</guid>
		<description><![CDATA[Bu yıl Cenevre Otomobil Fuarı&#8216;nda lanse edilecek modelleri kısaca listelemek istiyorum. Fuarda basın gününde tüm modelleri detaylı şekilde inceleme fırsatı bulamasam da özellikle bazı lansmanları yakından inceleyip haftaya buradan aktarmayı planlıyorum. Alfa Romeo, C segmentinde 147&#8242;nin yerini alacak olan Giulietta&#8216;yı tanıtacak. 2010 yılının Alfa Romeo&#8217;nun 100. yılı olması nedeniyle Bertone&#8217;nin Alfa Romeo 8c Competizione modeli [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.carluvr.com/wp-content/themes/images/091202_ar_giulietta01.jpg"><img class="alignleft size-medium wp-image-1744" title="091202_ar_giulietta01" src="http://www.carluvr.com/wp-content/themes/images/091202_ar_giulietta01-250x156.jpg" alt="" width="250" height="156" /></a>Bu yıl <a href="http://www.carluvr.com/index.php/2010/02/26/80-cenevre-otomobil-fuari/">Cenevre Otomobil Fuarı</a>&#8216;nda lanse edilecek modelleri kısaca listelemek istiyorum. Fuarda basın gününde tüm modelleri detaylı şekilde inceleme fırsatı bulamasam da özellikle bazı lansmanları yakından inceleyip haftaya buradan aktarmayı planlıyorum.</p>
<p>Alfa Romeo, C segmentinde 147&#8242;nin yerini alacak olan <a href="http://www.carluvr.com/index.php/2009/12/03/alfa-romeo-giulietta/">Giulietta</a>&#8216;yı tanıtacak. 2010 yılının Alfa Romeo&#8217;nun 100. yılı olması nedeniyle Bertone&#8217;nin Alfa Romeo 8c Competizione modeli üzerinde geliştirdiği <a href="http://www.carluvr.com/index.php/2010/02/18/bertone-alfa-romeo-pandion-concept/">Pandion</a> adlı konsepti ve Pininfarina&#8217;nın güncel Spider modeli üzerinden geliştirdiği bir Alfa Romeo Spider konsepti de fuarda sergilenecek.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/aston_martin_cygnet_1.jpg"><img class="alignright size-medium wp-image-1745" title="aston_martin_cygnet_1" src="http://www.carluvr.com/wp-content/themes/images/aston_martin_cygnet_1-250x200.jpg" alt="" width="250" height="200" /></a>Aston Martin, hala şaka olduğuna inanmak istediğim Cygnet adlı minik otomobilinin üretim modelini tanıtacak. Cygnet aslında Toyota iQ&#8217;nun, Dr. 90210 programındakilere benzer bir kozmetik operayonla Aston Martin suratı çakılmış hali.</p>
<p>Audi standının bombası <a href="http://www.carluvr.com/index.php/2010/02/10/audi-a1-sahnede/">A1</a> olacak. A1 dışında, yeni A8 sedan ve RS5 coupe de ilk defa sergilenen otomobiller olacak. Büyük bir olasılık da Audi&#8217;nin E-tron adlı elektrikli konsept spor aracının yine sergilenmesi olacak. Sergilenen son E-tron konseptinin Audi&#8217;nin 2012 &#8216;de lanse edeceği arkadan itişli küçük spor modeli R4&#8242;ün bir prototipi olduğu görüşünü dikkate alınca bu araç da standın önemli otomobillerinden olacak.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/Audi-e-tron-Detroit-Showcar-2010-car.jpg"><img class="alignleft size-medium wp-image-1746" title="Audi-e-tron-Detroit-Showcar-2010-car" src="http://www.carluvr.com/wp-content/themes/images/Audi-e-tron-Detroit-Showcar-2010-car-250x156.jpg" alt="" width="250" height="156" /></a>Bentley&#8217;de Continental Supersports Covertible, BMW&#8217;de yeni 5 serisi sedanı inceleme fırsatı bulacağız.</p>
<p>Büyük lansmanlardan birisi de Citroen&#8217;in yeni C3 bazı üzerinden ürettiği DS3 Racing konsepti ve DS4 adını alması beklenen <a href="http://www.carluvr.com/index.php/2010/02/13/citroen-ds-high-rider-concept/">DS High Rider</a> konsepti olacak. Honda CR-Z, Fiat 500 <a href="http://www.carluvr.com/index.php/2010/02/18/fiattan-avrupanin-ilk-2-silindirli-motoru-geliyor/">TwinAir</a>, Ford C-MAx ve Grand C-Max, fuarda görülebilecek başka yeni modeller.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/2011porschecayenneofficial002.jpg"><img class="alignright size-medium wp-image-1743" title="2011porschecayenneofficial002" src="http://www.carluvr.com/wp-content/themes/images/2011porschecayenneofficial002-250x175.jpg" alt="" width="250" height="175" /></a><a href="http://www.carluvr.com/index.php/2010/02/12/nissan-juke-qashqainin-cirkin-kardesi/">Nissan Juke</a> ve <a href="http://www.carluvr.com/index.php/2010/01/21/mini-countryman-resmi-fotograflar/">Mini Counrtyman</a> gibi küçük <em>SUV</em>&#8216;ler de göreceğiz fuarda, hatta Dacia Duster gibi düşük fiyatlı küçük <em>crossoverlar </em>da. Ayrıca Porsche, para basan modeli Cayenne&#8217;in de yeni versiyonunu tanıtacak ilk defa. Mercedes-Benz&#8217;in F800 konsepti de fuarın en ilginç konseptlerinden olacak. Bunun dışında Peugeot ve Renault&#8217;da da yeni modeller, Toyota&#8217;da yeni Auris hybrid ve <a href="http://www.carluvr.com/index.php/2009/10/07/toyota-ft-86-konsepti/">FT-86 konsepti</a>, yeni <a href="http://www.carluvr.com/index.php/2010/02/16/2010-toyota-rav4/">RAV4</a>; VW&#8217;de de tamamen yenilenmiş Touareg modeli görülebilecek.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/images/bertone_pandion_f34_ns_21710_717.jpg"><img class="alignnone size-large wp-image-1749" title="bertone_pandion_f34_ns_21710_717" src="http://www.carluvr.com/wp-content/themes/images/bertone_pandion_f34_ns_21710_717-544x362.jpg" alt="" width="544" height="362" /></a></p>
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		<title>Nissan Juke &#8211; Qashqai&#8217;nin çirkin kardeşi</title>
		<link>http://www.carluvr.com/index.php/2010/02/12/nissan-juke-qashqainin-cirkin-kardesi/</link>
		<comments>http://www.carluvr.com/index.php/2010/02/12/nissan-juke-qashqainin-cirkin-kardesi/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 07:26:23 +0000</pubDate>
		<dc:creator>Yalçın Pembecioğlu</dc:creator>
				<category><![CDATA[Güncel Haberler]]></category>
		<category><![CDATA[Juke]]></category>
		<category><![CDATA[Nissan]]></category>

		<guid isPermaLink="false">http://www.carluvr.com/?p=1592</guid>
		<description><![CDATA[Juke adı önce Junk ve Joke gibi çağrışımları yüzünden bir otomobil için doğru bir seçim değilmiş gibi geldi. Aracı inceledikçe aslında bu kadar agresif ve gerçekten farklı görünen bir aracın adıyla da ayrışmasının mantuklı olduğunu kabul ettim. Bir zamanlar ihmal edilen nişler artık otomotiv pazarlarında önemli yeni satış potansiyelleri yaratıyor. Qashqai ile C segmentini hormonlayıp [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//08-nissan-juke-press.jpg"><img class="alignnone size-large wp-image-1595" title="08-nissan-juke-press" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//08-nissan-juke-press-1024x529.jpg" alt="" width="560" /></a></p>
<p>Juke adı önce Junk ve Joke gibi çağrışımları yüzünden bir otomobil için doğru bir seçim değilmiş gibi geldi. Aracı inceledikçe aslında bu kadar agresif ve gerçekten farklı görünen bir aracın adıyla da ayrışmasının mantuklı olduğunu kabul ettim. Bir zamanlar ihmal edilen nişler artık otomotiv pazarlarında önemli yeni satış potansiyelleri yaratıyor. Qashqai ile C segmentini hormonlayıp cesur bir hamle yapan Nissan, Juke ile daha da zor bir işe girişiyor ve &#8220;allahım farklı olduğumu delicesine dışarı vurmalıyım&#8221; diyen bir hedef kitleye yeni oyuncaklarını hediye ediyor.</p>
<p><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//01-nissan-juke-press.jpg"><img class="alignnone size-medium wp-image-1593" title="01-nissan-juke-press" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//01-nissan-juke-press-300x225.jpg" alt="" width="250" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//03-nissan-juke-press.jpg"><img class="alignnone size-medium wp-image-1594" title="03-nissan-juke-press" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//03-nissan-juke-press-300x225.jpg" alt="" width="250" /></a><br />
<a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//30-nissan-juke-press.jpg"><img class="alignnone size-medium wp-image-1597" title="30-nissan-juke-press" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//30-nissan-juke-press-300x198.jpg" alt="" width="250" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//25-nissan-juke-press.jpg"><img class="alignnone size-medium wp-image-1596" title="25-nissan-juke-press" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//25-nissan-juke-press-300x168.jpg" alt="" width="250" /></a></p>
<p>Bu kadar dalga geçtiğime bakmayın, aracı bir şekilde seksi bulduğumu itiraf etmeliyim. B segmentinde 4 kapıyla hem bu kadar spor, hem de heybetli görüntü yaratmak kolay değil. Toyota&#8217;nın Urban Cruiser denemesini saymazsak rakibi de yok diyebiliriz. Fiyatlandırmasını Avrupa pazarında bir VW Polo gibi yaparlarsa ben bu araca bir şans veririm.</p>
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<p><br/><br/></p>
<blockquote><p>Basın Bülteni / Press Release</p>
<p><em><strong>NISSAN Juke CROSSTOWN TRAFFIC</strong></em></p>
<p><em>Nissan&#8217;s position as the pioneer of Crossovers is further strengthened by the arrival of Juke. Part SUV, part sports car, Juke breathes new life into the traditionally conservative B-segment of the market, providing buyers with a funky alternative to the conventional urban hatchback.</em></p>
<p><em>Quote:<br />
&#8220;Juke brings a sense of adventure to the car market. It&#8217;s light, nimble, urban, reactive: qualities designed to grab a younger audience. It offers something entirely different to the traditional B-segment vehicles and cements Nissan as a car maker prepared to do something different.&#8221; Andy Palmer, Senior Vice President, Product Planning, Nissan Motor Co., Ltd</em></p>
<p><em>At a glance</em></p>
<ul>
<li><em>Compact SUV meets sports car to challenge small car traditions</em></li>
<li><em>Developed from Qazana concept car</em></li>
<li><em>Tough on the streets yet agile and athletic</em></li>
<li><em>Powerful new turbocharged direct injection petrol engine</em></li>
<li><em>New torque vectoring all-wheel drive system</em></li>
<li><em>Technologically advanced information system</em></li>
<li><em>Conceived in Europe for a global audience</em></li>
<li><em>Built in Britain at Nissan&#8217;s Sunderland plant</em></li>
</ul>
<p><em>Overview</em></p>
<p><em>Nissan is set to change the urban landscape&#8230; for the third time. Following in the wheeltracks of the Murano large crossover and then the successful Qashqai – the car that three years ago introduced the concept of a crossover as an alternative to the traditional C-segment hatchback – comes its younger brother, the Nissan Juke.</em></p>
<p><em>Designed to bring a breath of fresh air to the B-segment, Juke is a distinctive combination of SUV toughness and sporting style. Conceived to inject some masculinity and dynamism into the small car market, Juke combines a number of seeming contradictions beneath its highly individual lines.</em></p>
<p><em>&#8220;It takes the best elements of an SUV and sports car and combines them,&#8221; says Pierre Loing, Vice President, Product Planning, Nissan Europe. &#8220;It&#8217;s roomy yet compact, robust yet dynamic and practical yet playful. These are qualities that seem to contradict each other, yet come together in Juke to create something that&#8217;s genuinely unique.&#8221;</em></p>
<p><em>Juke was created at Nissan Design Europe (NDE) in the heart of London, and refined at Nissan&#8217;s Design Centre (NDC) in Japan. Principle engineering took place in Japan with significant European input and Juke will be built in Nissan&#8217;s factory in Sunderland in the north-east of England.</em></p>
<p><em>&#8220;The design shows real optimism. By combining design elements from two genres to create a small, but striking Crossover that displays a genuine confidence and style. And those are qualities we also expect to find in a Juke customer,&#8221; said Shiro Nakamura, Senior Vice President for Design and Chief Creative Officer</em></p>
<p><em>From a design standpoint, the lower portion of Juke is pure SUV, with chunky wheels, wide tyres, extended ground clearance and a robust stance. But the top portion is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline. The coupé effect is further underlined by the rear doors which have their handles hidden in the frame of the door.</em></p>
<p><em>Inside, the sports car theme continues with a driver-focused cabin dominated by a centre console design inspired by a motorcycle fuel tank. Finished in a distinctive high gloss colour, the &#8216;bike&#8217; console adds a sense of fun to the car. Practicality is assured by the rear-opening hatch and versatile luggage area with hidden storage opportunities.</em></p>
<p><em>Based on the Renault Nissan Alliance B platform, Juke has a 2530mm wheelbase. On front-wheel drive versions, suspension is by MacPherson struts at the front with a torsion beam at the rear while four-wheel drive models have a multi-link rear suspension modelled on the system found on Qashqai.</em></p>
<p><em>The ALL-MODE 4&#215;4-i is a new development of Nissan&#8217;s respected electronic all-wheel drive system and now features torque vectoring technology to enhance agility and reduce understeer when cornering.</em></p>
<p><em>In Europe, three different engines will be available when sales start later in the year (UK sales begin in October): one diesel and two 1.6-litre petrol units, all fully Euro 5 compliant. At the top of the range is a new turbo-charged petrol engine (MR16DDT) with direct injection. The engine is one of the most powerful in its class, developing 140kW (190PS) and 240 Nm. The combination of direct injection with a turbocharger provides the power and responses expected from a 2.5-litre engine with the economy of a smaller engine.</em></p>
<p><em>The second petrol engine is a newly developed version from Nissan&#8217;s trusted HR-family. Designated HR16DE, the lightweight, low-friction 16-valve unit now has a unique dual injection system allowing finer metering of the fuel sprays for better combustion and develops 86kW (117PS). The K9K 81kW (110PS) 1.5-litre dCi common rail diesel offers excellent driveability – thanks as much to its heady 240 Nm of torque – with good economy and emissions.</em></p>
<p><em>In terms of transmissions, the two-wheel drive turbo-charged 1.6-litre petrol engine is available with a six speed manual, while a CVT transmission with a six-speed manual mode will be available on the range-topping all-wheel drive version of the turbo-charged petrol engine.</em></p>
<p><em>The naturally aspirated 1.6-litre petrol is available either with a 5-speed manual or the updated XTRONIC CVT and the 1.5-litre diesel engine is available with a 6-speed manual.</em></p>
<p><em>Trim and equipment options will follow the established Visia, Acenta and Tekna lines while a full range of accessories has been developed for owners who want to personalise their Juke still further.</em></p>
<p><em>&#8220;Juke is not a traditional B-segment car, and that is quite deliberate. It was born in an urban environment and that is where it will spend most of its life. Fittingly, its combination of agility and toughness make it one of the most streetwise cars around.</em></p>
<p><em>&#8220;Juke joins Murano and Qashqai to cement Nissan&#8217;s position as the leading brand in the crossover market,&#8221; said Simon Thomas, Nissan&#8217;s European Senior Vice President for Sales and Marketing.</em></p>
<p><em>Juke in detail</em></p>
<p><em>Exterior design</em></p>
<p><em>First revealed as the Qazana show car – unveiled at the 2009 Geneva Motor Show – Juke was created at the London-based Nissan Design Europe and refined at Nissan&#8217;s Design Centre (NDC) in Japan. Qashqai, also created at NDE, is sold in Europe, Asia and Australia while Juke will be marketed in Europe, Japan and the United States.</em></p>
<p><em>&#8220;The outcome of this global collaboration is a car that comes from where East meets West, with vital contributions from NDE and NDC being key to creating such a striking design,&#8221; said Shiro Nakamura.</em></p>
<p><em>Its highly individual lines are carried over virtually intact from Qazana. The boldness of the design reflects the significance of the B-segment in the European market: Europe is expected to take the lion&#8217;s share of sales ahead of the other main markets, including North America and Japan.</em></p>
<p><em>The design team drew inspiration for Juke&#8217;s design from a number of unusual sources. They looked back at a number of vehicles synonymous with an active and sporting life – and that list included rally cars and motorbikes. It&#8217;s clear to see where those ideas have influenced the design.</em></p>
<p><em>The result combines a number of different themes, but with Nissan DNA threaded through. It has a tough solid body to reflect the SUV element, yet is a very sensual car, too, with complex curves and a coupé profile accentuated by the narrow side glass and hidden rear door handles which help give the impression of two rather than four doors.</em></p>
<p><em>But there is also clear Nissan family DNA in the design – the boomerang rear lights, for example, from the 370Z – but none of the elements are slavishly copied so while retaining Nissan DNA, Juke stands alone as a unique, almost maverick, design.</em></p>
<p><em>This is a key theme running through Nissan designs. Alfonso Albaisa, Vice President, Nissan Design Europe, says: &#8220;Juke has elements inspired from other cars in our range such as 370Z and even Cube, but our intention is never to make obvious links between our cars but natural ones. Cube is a cool car, for example, and that coolness can also be found in Juke.&#8221;</em></p>
<p><em>With generous ground clearance, big wheels and tyres, a high waistline and a broad shoulder line, the bottom &#8216;half&#8217; of the car appears to be pure SUV. The impression is accentuated by typical SUV features such as the contrasting black sill and wheel arch finishers while at the front and rear, the lower bodywork emerges from underneath the car, resembling underbody protection.</em></p>
<p><em>At the front, the &#8216;sump guard&#8217; forms part of the air intake assembly but rather than use a simple meshed grille, the design team have developed the moulding into a series of circular slots&#8230; which are suggestive of biotic elements.</em></p>
<p><em>Above the waistline, however, Juke shows its sporting credentials. A heavily raked windscreen, complete with Nissan&#8217;s signature Crossover upswept flick to the rearmost side window – and sloped roof-line provide a profile reminiscent of an aircraft&#8217;s canopy.</em></p>
<p><em>The rear of the roof incorporates an integral spoiler to reduce aerodynamic lift to help high speed stability. The neat duck-tail ridge was perfected with computational fluid dynamics (CFD) and tests in the wind tunnel.</em></p>
<p><em>The lights also reflect the car&#8217;s sporting agility. At the front these are split into two distinct elements. Framing the upper half of the bonnet, thin slashes contain running lights and turn indicators, while the main and dipped beams mounted lower on the nose of the car were inspired by the auxiliary lamps fitted to rally cars in the sixties and seventies. At the rear, the tail-lights put their own spin on the boomerang shaped lamps found on the 370Z.</em></p>
<p><em>In total, a nine colour palette of exterior colours is planned, including two whites, a solid and a pearl, and three shades unique to Juke – Force Red, Haptic Blue and Machine Brown, though the total availability will depend on region.</em></p>
<p><em>Seiji Watanabe, Associate Product Chief Designer: &#8220;We want our cars, our crossovers in particular, to have a spirit of agility, to be seen as light, nimble, reactive. Juke displays all these attributes and delivers a real sense of optimism.&#8221;</em></p>
<p><em>Interior design</em></p>
<p><em>Juke&#8217;s active, sporting exterior is matched by its interior&#8230; where the dominant feature also displays a sense of fun: the centre console, finished in a high gloss paint, resembles a motorcycle fuel tank.<br />
&#8220;It&#8217;s unexpected,&#8221; says Alfonso Albaisa. &#8220;And that gives the interior a certain sexiness.&#8221;</em></p>
<p><em>Reflecting the exterior&#8217;s blending of SUV and sports car attributes, the interior provides the commanding driving position but with all the attributes expected of a sports car. The gear shift sits on the top of the &#8216;motorbiketank&#8217; to guarantee slick changes while the tank itself is no mere styling statement but also provides a bracing point for the driver&#8217;s knee during spirited cornering.</em></p>
<p><em>Similarly, the central stack – which incorporates the new Nissan Dynamic Control System – is ergonomically designed to ensure the driver has instant access to the information and drive mode controls.</em></p>
<p><em>Attention to detail is evident everywhere. Chrome fittings and high quality materials are used throughout while the interior colours – red or gun metal grey for the central console are available, depending on the grade; black, silver or red accents to the leather or honeycomb &#8216;sports&#8217; fabrics – underscore the car&#8217;s sporting attitude. Even the door arm rests, shaped like flippers used by scuba divers, reflect an active outlook.</em></p>
<p><em>Despite its overall compact dimensions, the roomy interior offers competitive levels of space inside: front head room and rear knee room will be sufficient for most occupants. Unlike the Qazana show car, Juke is a full five seater.</em></p>
<p><em>The practical luggage area is large enough to take a nine inch golf bag or a maximum size suitcase and it also includes an underfloor storage area (4wd versions excepted) which takes its potential capacity to 251 litres (VDA). In addition, the rear seats split 60:40, and also fold in one simple movement to provide a totally flat loading floor.</em></p>
<p><em>To hide luggage away from prying eyes, the trunk area has an integral tonneau cover which differs from the conventional by being attached to the tailgate and rises with the door when the trunk is opened.</em></p>
<p><em>&#8220;The interior displays a number of attributes which really sum up the entire car. There&#8217;s a lot of emotion here, a real sense of fun and a genuine quality,&#8221; says Albaisa.</em></p>
<p><em>Platform</em></p>
<p><em>Juke is based on Renault Nissan Alliance B-Platform and has a 2530mm wheelbase, is 4135mm long, 1765mm wide and 1570mm tall. To allow the top of the range to use 17-inch wheels and 215/55 R17 tyres, the track front and rear is 1525mm, the widest yet seen on the Alliance B-platform.</em></p>
<p><em>As new models evolve so a platform will undergo a number of changes, and Juke&#8217;s underpinnings are no exception. For its application on Juke, it has been lengthened, widened and significantly strengthened and lightened to enhance safety, refinement, and fuel efficiency.</em></p>
<p><em>Although the basic suspension system mirrors that found on other B-segment cars, with MacPherson struts at the front and a torsion beam at the back, a new cradle-type front subframe has enhanced the lateral stiffness of the assembly. Along with revised front suspension geometry, this has helped to promote better handling and ride comfort along with greater refinement.</em></p>
<p><em>The 4wd versions of Juke further benefit from a new multi-link rear suspension. When coupled to Nissan&#8217;s newly developed torque vectoring four-wheel drive technology to limit understeer, Juke&#8217;s handling is at the top of the class in spite of its higher ground clearance while comfort has been preserved.</em></p>
<p><em>In an urban environment, the combination of higher ground clearance and large tyres mean that speed bumps and poor road surfaces will not cause as much discomfort – or damage – as they would to a conventional sports hatchback.</em></p>
<p><em>Despite its SUV looks and the comparatively high eye-point, Juke&#8217;s front and rear roll centre heights are as low as possible – closer to a conventional hatchback than a typical SUV – to reduce body roll in corners.</em></p>
<p><em>Agile handling is also helped by speed sensitive electric power steering, standard on all models, and by increased upper body strength and stiffness. Juke incorporates a newly developed ring structure which connects the upper body to the rear suspension, thus increasing torsional rigidity.</em></p>
<p><em>Engines and drivetrains</em></p>
<p><em>In Europe, there will be three engine and manual or CVT transmission choices when Juke sales start in the second half of the year. At the top of the range is a newly developed 1.6-litre Direct Injection Gasoline turbocharged engine which develops 140kW (190PS) and 240Nm.</em></p>
<p><em>A low friction and lightweight design, the 16 valve engine uses direct injection to improve combustion to optimise power and torque, economy and emissions. The addition of a turbocharger and intercooler helps to boost power – this engine is one of the most powerful in its class – while variable timing control for both intake and exhaust cycles (twin VTC) improves low end engine response. A degree of overlap allows exhaust gas recirculation.</em></p>
<p><em>Low friction techniques include the adoption of diamond-like carbon (DLC) coating for the valve lifters and mirror finish camshafts. The result is an engine delivering the performance levels of a normally aspirated 2.5-litre engine but with the fuel economy of a smaller engine.</em></p>
<p><em>The Direct Injection Gasoline engine in two-wheel drive versions of Juke will be coupled to a six-speed manual transmission. On the four-wheel drive version, it will be mated to Nissan&#8217;s XTRONIC CVT transmission, with six-speed manual mode.</em></p>
<p><em>The second petrol engine, which also displaces 1.6-litres and has four valves per cylinder, is an extensively reworked member of the HR family. Designated HR16DE, it has undergone a number of significant changes with a larger exhaust manifold, a retuned intake manifold, twin VTC, improved intake tumble flow and new catalyst with a hexagon cell formation.</em></p>
<p><em>New pistons with revised crowns and integral oil jet cooling have been adopted along with low friction techniques such as diamond-like carbon coating on the valve lifters.</em></p>
<p><em>But the most significant change has been the development of a dual injector system – a world first – which has two injectors for each cylinder, each with smaller nozzles to deliver finer, more closely targeted sprays of fuel into the cylinders for more efficient atomisation and more complete combustion.</em></p>
<p><em>Together the changes have led to significant improvements in power, torque and fuel economy. The engine produces 86kW (117PS), representing a six per cent improvement over previous versions of the engine. Torque has improved by three per cent to 157Nm while economy figures show a 5.6 per cent improvement. The normally aspirated petrol engine powers two-wheel drive versions only, and will be available with either the five-speed manual or the updated XTRONIC CVT transmission option, a different CVT transmission to the one used with the DIG engine.</em></p>
<p><em>The final engine choice is the familiar Alliance developed K9K 1.5-litre dCi turbocharged common rail diesel. The 1,461cc eight-valve engine delivers good fuel economy, low emissions and running costs with excellent driveability.</em></p>
<p><em>With power rated at 81kW (110PS) at 4,000 rpm and torque at an impressive 240 Nm at 1,750 rpm this unit features a fuel return rail and control unit for improved fuel efficiency. Injection pressure is 1,600 bar. Improved glow plug performance speeds up cold start performance. Emission control systems include a diesel particulate filter (DPF), with a fifth injector for regeneration and cooled exhaust gas recirculation while the turbocharger layout altered to make the distance between it and the DPF as short as possible.</em></p>
<p><em>The diesel will be available on two-wheel drive models with the six-speed manual transmission. For Europe, all the engines are fully Euro 5 compliant.</em></p>
<p><em>While the manual transmission has been carried over largely unchanged from Qashqai, both XTRONIC CVT systems feature a number of key technologies that promise significant improvements in weight, packaging, performance and fuel efficiency.</em></p>
<p><em>The updated XTRONIC CVT unit, used with the conventional 1.6-litre petrol engine, is 10 per cent shorter than before and 13 per cent lighter while internal friction has been reduced by a remarkable 30 per cent. This unit is the world&#8217;s first CVT with a sub planetary gear which allows a far higher transmission ratio – 7.3:1 – than previous Nissan CVTs. Smaller, lighter pulleys, a flexible lock up damper and a more efficient oil pump all promote great fuel efficiency.</em></p>
<p><em>The XTRONIC CVT with 6-speed manual mode in the turbocharged petrol-engined Juke has been tuned for a more sporting performance with revised manual modes for sharper acceleration while the management system has been reprogrammed to enhance fuel efficiency. Both CVTs have adaptive shift control systems that can be selected via the Nissan Dynamic Control System.</em></p>
<p><em>Unusually in its class, Juke will be available with the option of four-wheel drive in addition to conventional front-wheel drive. A newly developed all-wheel drive system is based on Nissan&#8217;s ALL-MODE 4&#215;4-i electronic technology but which now adds a lateral torque-vectoring capability to its armoury.</em></p>
<p><em>As well splitting torque front to rear – upto a maximum of 50:50, it can now be split from side to side across the rear axle, too. By monitoring vehicle speed, wheel speed, gear position, steering angle, lateral G forces and now vehicle yaw rate, torque distribution can be increased to the outside rear wheel in corners to cut understeer and enhance the car&#8217;s cornering ability. In total, upto 50% of the total available engine torque can be sent to either rear wheel.</em></p>
<p><em>The new rear axle incorporates electric couplings at either end plus a new final drive The inclusion of this innovation is a first in the small car segment – a technology that has, until now, only been found on top-of-the-range, premium vehicles.</em></p>
<p><em>The new system is noticeably lighter and more compact than similar systems used by some other manufacturers.</em></p>
<p><em>Range availability is as follows:</em></p>
<p><em>Engine Power Fuel Drive Transmission<br />
1.5 dCi 81kW Diesel 2wd 6-speed manual<br />
1.6i 86kW Petrol 2wd 5-speed manual<br />
1.6i 86kW Petrol 2wd Updated XTRONIC CVT<br />
1.6i Turbo 140kW Petrol 2wd 6-speed manual<br />
1.6i Turbo 140kW Petrol 4wd XTRONIC CVT M6<br />
Equipment and model lines</em></p>
<p><em>Just about the only conventional aspect to Juke is the model line-up, which follows Nissan&#8217;s established Visia, Acenta and Tekna lines. Lists of standard and optional equipment will be released nearer the on sale date, but expected items such as climate control, leather upholstery, rear view camera and Intelligent Key will all be available to Juke customers along with some more unusual features.</em></p>
<p><em>One such is Nissan Dynamic Control System, a central command and display module which allows the driver to alter dynamic drive settings as well as make changes to more obvious functions such as climate control.</em></p>
<p><em>Cleverly, the module adopts different displays, colours and functions depending on how it is being used. In Climate mode, the display shows the interior temperature setting while the &#8216;buttons&#8217; display air-flow preferences.</em></p>
<p><em>But in D-Mode, the buttons change to Normal, Sport and Eco driving modes, altering throttle maps, torque availability, CVT shift schedules, steering effort and even air conditioning performance to suit the conditions. The display, meanwhile, shows engine and drive related dials and information.</em></p>
<p><em>Car settings, such as the sensitivity of automatic headlights, can also be adjusted via the system, while the display changes colour to signify what type of information is being displayed. Driving information incorporates panels giving average speed, fuel economy, journey times and so on. Overall, the display is designed to add a feeling of cool, engaging technology to the interior.</em></p>
<p><em>Accessories</em></p>
<p><em>Although Juke has a long list of standard equipment, Nissan has developed a full range of accessories enabling owners to personalise their cars still further. Among the items on offer are different designs of alloy wheel as well as front and rear under body protectors to accentuate the SUV element of the design.</em></p>
<p><em>Other exterior features include exhaust finishers, a roof spoiler and wind deflectors on the doors, while inside an owner can add illuminated door sills and interior accent lighting. Practical touches include advanced security systems as well as extra storage opportunities in the front armrest and in the luggage area. .</em></p>
<p><em>European Customers</em></p>
<p><em>&#8220;The incredible success of our Qashqai compact crossover – we&#8217;ve recently passed half a million sales in Europe alone &#8211; has shown that customers are fed up with conventional cars. Juke is even bolder, even more adventurous than Qashqai and is set to confirm Nissan&#8217;s position as a pioneer of crossover in Europe and, indeed, globally,&#8221; says Simon Thomas.</em></p>
<p><em>Juke has been conceived with the specific intention to fulfil unmet customer expectations by adding much dynamism and masculinity to the sober, safe small car market. Who does Nissan imagine will buy Juke in Europe?</em></p>
<p><em>Clearly Urbanite, male customers are expected to be predominant but a significant proportion of buyers are anticipated to be women – one third according to Nissan&#8217;s estimates. Nissan Juke will attract a younger audience than average Nissan customers (under half will be below 40), these estimates shows that Juke will have a broad appeal, supporting Nissan&#8217;s research that there is widespread disillusionment at the lack of excitement in the small car sector in Europe.</em></p>
<p><em>Sales of Juke will come largely from the B-segment and is also expecting to attract C-segment customers, with people trading down to enjoy something more radical and inspirational. As with the successful Nissan Qashqai, a large majority of Juke customers will be new to the Nissan brand. </em></p></blockquote>
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		<title>İstanbul Autoshow 2008 İzlenimlerim &#8211; 2</title>
		<link>http://www.carluvr.com/index.php/2008/10/12/istanbul-autoshow-2008-izlenimlerim-2/</link>
		<comments>http://www.carluvr.com/index.php/2008/10/12/istanbul-autoshow-2008-izlenimlerim-2/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 22:32:11 +0000</pubDate>
		<dc:creator>Yalçın Pembecioğlu</dc:creator>
				<category><![CDATA[Sektör]]></category>
		<category><![CDATA[Autoshow]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[Land Rover]]></category>
		<category><![CDATA[Lexus]]></category>
		<category><![CDATA[Mazda]]></category>
		<category><![CDATA[Mercedes-Benz]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Peugeot]]></category>
		<category><![CDATA[Renault]]></category>
		<category><![CDATA[Toyota]]></category>

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		<description><![CDATA[İlk yazıda ilgimi çeken lansmanlardan bahsetmiştim. Burada da çektiğim fotoğraflardan yayınlamaya değer bulduklarımı paylaşıyorum. Öncelikle Honda City&#8217;den bahsedeyim. B segmenti sedan otomobiller Türkiye binek otomobil pazarının en çok satılan modelleridir. Honda City&#8217;nin yeni kasası bu pazarı kesinlikle çok hareketlendirecek. Renault Clio Symbol gibi gevrek otomobillerin hakim olduğu bu segmentte Honda City B&#8217;den ziyade C segmenti [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.carluvr.com/index.php/2008/10/12/istanbul-autoshow-2008-izlenimlerim-1/"><strong>İlk yazıda</strong></a> ilgimi çeken lansmanlardan bahsetmiştim. Burada da çektiğim fotoğraflardan yayınlamaya değer bulduklarımı paylaşıyorum.</p>
<p style="text-align: left;">Öncelikle Honda City&#8217;den bahsedeyim. B segmenti sedan otomobiller Türkiye binek otomobil pazarının en çok satılan modelleridir. Honda City&#8217;nin yeni kasası bu pazarı kesinlikle çok hareketlendirecek. Renault Clio Symbol gibi gevrek otomobillerin hakim olduğu bu segmentte Honda City B&#8217;den ziyade C segmenti bir araç gibi görünmesiyle, çok şık bir alternatif olacak gibi. Honda standından beğendiğim diğer araç da, ilk olarak İngiliz Otomobil Fuarı&#8217;nda sergilenen Honda OSM (Open Study Model)&#8217;di. Mevcut Civic&#8217;in iki kişilik bir cabrio&#8217;su gibi görünen bu araç aslında Civic&#8217;ten daha kısa. S2000&#8242;in yeni kasası olacağına dair iddialar da atıldı ama OSM hakkında net olan en önemli bilgi şu; Honda&#8217;nın gelecek dönem tasarım anlayışını yansıtıyor.</p>
<p style="text-align: left;"><strong>Honda City &#8211; Honda OSM (Open Study Model)</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-city-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-349" title="honda-city-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-city-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-city-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-350" title="honda-city-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-city-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-osm-concept-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-351" title="honda-osm-concept-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-osm-concept-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-osm-concept-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-352" title="honda-osm-concept-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//honda-osm-concept-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Land Rover LRX konsepti hakkında yazılanları abartılı buluyordum ama aracı yakından görünce muhteşem olduğunu düşündüm ben de. Ne yazık ki güzel fotoğraflayamadım. Land Rover&#8217;ın yeni sahibi Tata&#8217;nın LRX&#8217;i üretmeyi ciddi şekilde düşünüyor olması çok sevindirici.</p>
<p style="text-align: left;"><strong>Land Rover LRX Concept</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//land-rover-lrx-concept-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-353" title="land-rover-lrx-concept-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//land-rover-lrx-concept-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//land-rover-lrx-concept-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-354" title="land-rover-lrx-concept-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//land-rover-lrx-concept-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Bu sıralar yeni &#8220;flow&#8221; tasarım anlayışını pekiştirmek için her fuara başka bir konseptle katılan Mazda, İstanbul Autoshow Fuarı&#8217;na da Kazamai konseptini getirmişti. Mazda&#8217;nın bu oyuncaklarından birisini hayata geçirmesini bekliyoruz artık.</p>
<p style="text-align: left;"><strong>Mazda Kazamai Concept</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mazda-kazamai-concept-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-355" title="mazda-kazamai-concept-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mazda-kazamai-concept-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mazda-kazamai-concept-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-356" title="mazda-kazamai-concept-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mazda-kazamai-concept-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Toyota tarafındaki tek yenilik yeni Avensis&#8217;ti. İki yıl önceki Auris lansmanında getirdikleri altın Auris&#8217;ten sonra bu fuarda da gümüş bir Auris vardı ama iki yıldır yollarda olan bir otomobilinin gümüşü bile ilgimi çekmedi. Avensis&#8217;in Lexus IS serisiyle benzerliği gözlerden kaçmadı. Bu arada fuarın bir sürprizi de Lexus&#8217;un ayrı bir marka olarak stand açmasıydı; evet, Lexus resmi olarak Türkiye&#8217;ye gelmiş. IS serisinin en performanslı modeli IS-F&#8217;i oldukça beğendim. Sanırım kasa boyutu olarak Lexus&#8217;un M3&#8242;ü diyebiliris IS-F için.</p>
<p style="text-align: left;"><strong>Toyota Avensis</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-3-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-357" title="toyota-avensis-3-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-3-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-358" title="toyota-avensis-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-359" title="toyota-avensis-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-4-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-360" title="toyota-avensis-4-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//toyota-avensis-4-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;"><strong>Lexus ISF</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//lexus-is-f-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-361" title="lexus-is-f-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//lexus-is-f-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//lexus-is-f-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-362" title="lexus-is-f-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//lexus-is-f-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Peugeot 308 RC Z, Peugeot standındaki yegane taze şeydi. konseptin neredeyse iki yıllık olduğunu düşünürsek o bile pek taze sayılmaz.</p>
<p style="text-align: left;"><strong>Peugeot 308 RC Z</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//peugeot-rc-z-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-363" title="peugeot-rc-z-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//peugeot-rc-z-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//peugeot-rc-z-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-364" title="peugeot-rc-z-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//peugeot-rc-z-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">En büyük hayal kırıklıklarımdan birisi, resmen lanse edilmiş yeni Megane&#8217;ın Renault standında yer almaması, onun yerine bol bol eski Megane&#8217;ın standı kaplamasıydı. Renault, Megane&#8217;ın resmi lansmanını yapmadan önce tanıtarak yeni Megane hakkında merak uyandırmaya çalıştığı Megane Coupe Concept&#8217;i getirmişti. Bir hafta önce gerçek üretim modelinin sergilendiğini düşünürsek pek üzücü bir durumdu bu.</p>
<p style="text-align: left;"><strong>Renault Megane Coupe Concept</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//renault-megane-coupe-concept-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-365" title="renault-megane-coupe-concept-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//renault-megane-coupe-concept-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//renault-megane-coupe-concept-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-366" title="renault-megane-coupe-concept-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//renault-megane-coupe-concept-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Mercedes-Benz standı da pek ilgi çekici değildi. İstanbul sokaklarında her gün gördüğümüz modeller dışında yeni GLK serisi köşede sessiz sessiz ilgi bekliyordu. Ağabeyi M serisinden çok büyük ağabeyi G serisine benzeyen hatlarıyla GLK erkeklerden çok kadınların ilgisini çekiyor gibi geldi bana.</p>
<p style="text-align: left;"><strong>Mercedes-Benz GLK</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mercedes-benz-glk-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-367" title="mercedes-benz-glk-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mercedes-benz-glk-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mercedes-benz-glk-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-368" title="mercedes-benz-glk-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//mercedes-benz-glk-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Hyundai hiç bir zaman favori otomobil markalarımdan birisi olmamıştır ama Autoshow&#8217;a getirdikleri i-mode konseptiyle beni etkilemeyi başardılar. Uyduruk proje araçları gibi değil, ince detaylarla hesaplanmış, üretime hazır bir model gibi görünüyordu i-mode. Bir de plakada Bayer logosu gördük. Bir ilaç şirketinin konsept bir otomobilin geliştirilmesinde ne rolü oldu acaba diye düşünüp eve gelince konuyu Google&#8217;ladım. i-mode&#8217;un yenilikçi tarafı üretiminde kullanılan iç ve dış malzemelermiş ve bu malzemeleri de Bayer geliştirmekteymiş. Ayrıntılı bilgi <a href="http://www.autocreative.com/hyundai-i-mode-concept-car.php"><strong>burada</strong></a>.</p>
<p style="text-align: left;"><strong>Hyundai i-mode Concept (Cooperation with Bayer Material Science)</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//hyundai-i-mode-concept-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-369" title="hyundai-i-mode-concept-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//hyundai-i-mode-concept-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//hyundai-i-mode-concept-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-370" title="hyundai-i-mode-concept-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//hyundai-i-mode-concept-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Bunlar dışında fuarda çok dikkat çekmeyen başka bir bomba daha gizliydi. Nissan GTR, bir kafesin arkasındaki vahşi bir hayvan gibi bana bakarken yanından ayrılmakta güçlük çektim. Çok ama çok güzeldi. Türkiye&#8217;ye ne zaman geleceği konusunda net bir bilgi yok.</p>
<p style="text-align: left;"><strong>Nissan GTR</strong></p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-4-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-371" title="nissan-gtr-4-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-4-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-1-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-372" title="nissan-gtr-1-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-1-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-2-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-373" title="nissan-gtr-2-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-2-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a> <a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-3-autoshow-2008.jpg"><img class="alignnone size-medium wp-image-374" title="nissan-gtr-3-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//nissan-gtr-3-autoshow-2008-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">Son eleştirim BMW standına. O kadar sıkışık ve kötü bir yerleşim düzeni vardı ki, keşke 3-5 model eksik getirselerdi ama en azından onları rahat rahat görebilseydik diye düşündüm. X6&#8242;nın ve yeni 7 serisinin fotoğraflarını çekmek istedim ama standdaki görüntü aşağıdaki gibi olduğu için hızla uzaklaştım oradan.</p>
<p style="text-align: left;"><a href="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//bmw-standi-autoshow-2008.jpg"><img class="alignnone size-full wp-image-375" title="bmw-standi-autoshow-2008" src="http://www.carluvr.com/wp-content/themes/mimbo2.2/images//bmw-standi-autoshow-2008.jpg" alt="" width="500" height="375" /></a></p>
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