Işık:
1- parlak güneş ışığı altında
2- her yönden eşit bir aydınlatma ile fotomontaj sonrası gri bir hava efektinde

Mekan:
a- yeşil çimler ya da ormanlar arasında
b- fütüristik bir mimari yapının yanında
c- çorak bir arazide

Konum:
I- hızla yol alırken
II- park etmiş  duruyorken

Bu listeden istediğiniz kombinasyonu yaratın (örn: 1-b-II), hemen aklınıza daha önce gördüğünüz bir otomobil fotoğrafı gelecektir. Ben bir örneği yapıştırıyorum, aşağıdaki VW Passat CC (2-c-I) formülüne uyuyor mesela.

İletişimde her alanda markalar kurumsal imzalarını atabilmek için logo ve kurumsal kimlikleri dışında sahiplenebilecekleri her türlü algı alanının da peşindeler. Reklam packshot’larında logoyla birlikte bir melodi duymamız 10 yıl önce (Intel!) yenilikçi bir fikirken, şimdi bir çok markanın uyguladığı neredeyse standart bir yönteme dönüştü.

Mercedes-Benz, son yıllardaki en büyük marka imaj kampanyası “The Best Or Nothing” yayına girdiğinde tanıştırdı bizi yeni ışık oyunlu dünyasıyla.

  

Mercedes-Benz, bu reklam kampanyasının hemen ardından, tüm ürün fotoğraflarını da yenileyerek yukarıdaki gibi farklı görsellerde farklı renk tonlarına ağırlık vermek yerine, morun ağırlıkda olduğu bir renk-ışık kodunu belirledi ve bu kod üzerinden tüm görsel iletişimini yeniden tanımladı.

Bu öyle bir tanımlama ki, bu yıl son kez Türkiye’de yapılan Formula 1 İstanbul Grand Prix’si için verilen ve Norbert Haug ve Nico Rosberg’in de katıldığı Mercedes F1 partisinde iç mekanda da aynı renk tonları ve ışık efektleri yaratılmıştı. Aşağıda gördüğünüz mor ışık huzmelerinin mekanın ortasındaki sahnede müzik yapan grubun etrafından seyircilere doğru yayıldığını ve sürekli hareket halinde olduğunu hayal edin.

  

  

  

Mercedes-Benz ve Citroen’in öncülüğünü yaptığı bu yeni trend elbette büyük bir hızla yayılıyor. Bugünlerde Volkswagen de bu kervana katıldı. Aşağıdaki VW Tiguan görselleri pek yakın bir zamanda yayınlandı.

  
  

Citroen’in efsane DS modelini yeniden yaratmak yerine, bu ismi yeni bir premium serisinin kodu olarak kullanmaya karar verdiğini DS3 modeliyle öğrenmiştik. Formül oldukça basit ve etkili. Platform yatırımı satış hacmi yüksek segmentte gerçekleştirilir (C3), sonra aynı platform alınarak süslenip püslenir ve etiketi değiştirilir (DS3), ve bambaşka bir araçmışçasına orijinal modelden %15-%20 daha pahalıya konumlandırılır. (Serinin en üstünde de benim favorim olan sınırlı üretim DS3 Racing modeli bulunuyor)

Böylece C3 mesela bir VW Polo ile rekabet ederken DS3 aynı grubun farklı bir aracıyla, mesela Audi A1′le rekabet edebilecektir.

Citroen B segmentinde tutan bu formülünü şimdi de C segmentinde hayata geçiriyor. Paris Fuarı öncesi 2011′de yenilenecek olan C4′ün ilk görüntüleri paylaşıldı. Yeni C4 oldukça konvansiyonel -bir önceki versiyonla karşılaştırılınca- çizgilere sahip bir Golf ve Focus rakibi olarak dikkat çekiyor.

Yeni Citroen C4 böyle olacak:

DS4′e gelince, çok daha albeniye sahip, çok daha oyuncaklı detaylara sahip bir modelle karşı karşıyayız yine DS3′te olduğu gibi. C4′le tamamen aynı sürüş dinamiklerine sahip olacağını tahmin ettiğim modelin C4′ten çok daha pahalı olması da kaçınılmaz olacak taşıdığı DS armasından dolayı. Bu arada bu aracı Cenevre’de ilk görenlerden biriydim ama o zaman DS3 Crossover olacağını tahmin etmiştim gösterilen konseptin. Meğer DS4′müş.

Her şey güzel ama keşke içleri biraz daha farklı olabilseymiş.

Bir çok otomobil markasının “flagship” denilen, yani markanın değerlerini tam olarak yansıtmakla kalmayıp, mekan olarak da en az sergilenmekte olan otomobiller kadar ilgi çekici olan mağazaları bulunuyor. Bunları fırsatı geldikçe anlatmak istiyorum.

C42 işte böyle bir konsept mağaza. Adını Citroen’in C’sinden ve cadde numarası olan 42′den alan binanın mimarı, Manuelle Gautrand. Mağaza, Paris’in en ünlü caddelerinden Champs Elysées’de yer alıyor. Binanın ön yüzü tamamen cam ve üç boyutlu üçgen formlarla dışa doğru çıkıntılar yaparak Citroen markasının logosundaki tırnaklara gönderme yapıyor.

Mağaza 30 metre yüksekliğinde ve 5 katlı bir bina içinde konumlandırılmış. Yapımı 2007′de tamamlanan C42′nin maliyeti de yaklaşık 17 milyon dolar olarak açıklanmış.

Citroen C42 – Paris Showroom

C42 ile ilgili daha detaylı bilgi ve görseller için:
http://www.e-architect.co.uk/paris/c42_citreon.htm
http://www.worldbuildingsdirectory.com/project.cfm?id=61

Fotoğraflar: Citroen

Citroen’in 2010 Cenevre Fuarı’ndaki en büyük haberi DS High Rider adıyla tanıttığı yeni kompakt modelinin habercisi olan konsept oldu. Kimileri bu aracın DS4 adıyla piyasaya çıkacağını söylüyor. Benim düşüncem, MINI Countryman gibi C3 bazında bir crossover olarak üretilebileceği bu modelin. Özetle, Daha önce şurada bahsettiğim DS High Rider oldukça çarpıcı bir küçük otomobil ve sergilenişi de buna yakışır şekildeydi. Standın arkasında, adeta gizlenmiş bir noktada bulunan aracı görmek için dibe kadar yürümeniz gerekiyordu. Bu da gizlilik hissini arttırıyordu.

Citroen standında DS High Rider dşında 2 fütüristik konsept daha vardı. bunlardan ilki Citroen Revolve.

Revolte, çok şık bir kent otomobili konsepti. 2CV modelinin güncellenmişi olarak tasarlanan modelde konfor ve verimlilik esas alınmış. Konseptin detaylarını aşağıdaki basın bülteninde bulabilirsiniz.

Diğer konseptimizin adı ise, Survolt. Revolte gibi geçtiğimiz yıl tanıtılan model Citroen’in verimli modellerinin geleceğine ışık tutuyor.

Citroen standının üretimdeki modelleri arasında şu anda Avrupa’da satışta olan DS3′ü de incelemek mümkündü. DS3 de süper mini segmentinde kaliteli malzemeleri, özgün iç mekanı ve şık tasarımı ile MINI’den pay kapmaya çalışacak bir model.

Bahsettiğim modellerin resmi görsellerinin de yer aldığı toplu galeride başka detayları da keşfedebilirsiniz.

Basın Bültenleri / Press Releases

REVOLTE: Luxury, ecology and a touch of cheek!

CITROËN is once more proving its credentials as a bold forward-looking brand with the concept car REVOLTE, an ultra-chic city car combining luxury with a touch of cheek.

A compact city car, REVOLTE sidesteps the difficulties of dense urban traffic with a totally new approach to small car design. This bold, chic car opts for luxury with a touch of cheek, technology and glamour, power and verve.

With its iridescent, glossy colours, silky smooth textiles, and subtle, sophisticated materials, REVOLTE places passengers in a feminine, cosmetic setting, of bold and elegant design.

Spirited and lively, REVOLTE also has an eye on the future with its rechargeable hybrid drivetrain. This ecologically sound technology makes maximum use of electric mode and also contributes to the concept car’s agility.

Gloom, conformism and dullness are just not in REVOLTE’s vocabulary. Its personality and qualities lend colour to the city and to the world of luxury.

More broadly, REVOLTE reflects a concern with topical issues. Increasing urbanisation, new means of communication and the growing variety of mobility solutions show that we can expect the use of small cars to develop considerably. Mirroring changing social trends and lifestyles, small cars are taking on a new status and expanding their scope of action. Whether as economical cars, second cars, liaison vehicles or fashion accessories, small cars are attention-pullers that dare to be different. They offer particularly fertile ground for progress in automotive technology.

CITROËN has long been a key player in the segment of small cars and has made them a preferred medium of expression. The latest events at the Marque are once more turning the spotlight on the small-car segment, with the launches of the new C3 and DS3.

REVOLTE, superbly transgressive, clearly distinctive

With its forceful lines and compact dimensions, REVOLTE could simply content itself with being a conventional small urban vehicle. Living up to its name, however, REVOLTE has set its sights higher. This concept car takes a highly contemporary approach. It shares some of the characteristics of executive vehicles but, at the same time, it transgresses the codes of the luxury world as we know them to include references that are far removed from those usually associated with cars.

Far more than just a small, functional vehicle, REVOLTE is a high-spirited performer. Its character is illustrated by its size (3.68 m long, 1.73 m wide and 1.35 m tall), and also by its bodywork which shuns the strict, austere codes of conventional luxury to drape itself in an intense and radiant shade of violent.

A low-set vehicle sitting squarely on its four wheels, REVOLTE makes light work of urban driving. An impression confirmed by its proportions.

With its strongly marked wheel arches, curving bonnet, and sculpted sides matching the line of the roof, REVOLTE is sleekly muscled and ready to pounce.

The rear-hinged doors provide easy access to the cabin, revealing a multicoloured interior that resembles a box of make-up. This unusual idea of associating bright colours with luxury styling reflects CITROËN’S bold creativity. Like the Hypnos concept car before it, REVOLTE reflects efforts to modernise the traditional notions of luxury.

The main materials featured in the cabin are: woven black leather, thick crimson velvet and gleaming aluminium. Out go conventional materials such as wood, and conventional colours. The onboard ambience of REVOLTE aims for a bold but luxurious feel.

REVOLTE also dares a three-seater cabin design, designed to resemble a lounge with seats similar to those found in home furnishings.

The passenger area includes a meridian sofa of contemporary design whose flowing lines cover the entire rear area of REVOLTE as well as the space usually reserved for the front passenger. The passenger sitting in this last space can stretch out his or her legs and enjoy the sensations offered by the cosy, luxurious ambience.

It is also possible to install a rearward-facing childseat.

REVOLTE thus boasts an architecture never before seen on this type of vehicle, with original and distinctive forms.

REVOLTE: intelligent technology in action

REVOLTE’s approach to innovation reflects its standpoint on luxury. The two are clearly indissociable. It is difficult to see whether the luxury of the vehicle inspired its high-tech content or if the technology is a medium for the luxurious design. REVOLTE immediately subjugates onlookers. Inside, technology and luxury form an ideal match, as illustrated by the following:

- the tactile screen of REVOLTE is encased in a crystal beam. The superbly crafted deep red crystals literally project the tactile screen into the cabin for an eloquent and original effect. This is not their only function, since they also serve to recycle air on board REVOLTE, like a respiratory system;

- chic and elegant, the rear bench of REVOLTE is not only a brilliant demonstration of style. It also houses the concept car’s electric batteries. This clever stowage solution improves the look of the cabin as a whole;

- on the outside, the bonnet of the car is covered in photovoltaic cells carrying out the electric functions linked to onboard comfort, including when the vehicle is stationary. This makes it unnecessary to use the resources of the electric batteries;

- at the front of REVOLTE, the observer’s eye is drawn to a curved glass shape underlining the generous lines of the grille. The backlit translucent bottom of the glass brings out the chevrons to original effect, subtly identifying the concept car as a CITROËN vehicle.

The powertrain of REVOLTE also shares the concept car philosophy, in terms of technology, sophistication and ecology.

REVOLTE, a modern activist

The powertrain of REVOLTE shatters the view traditionally associating “small” with “basic”. The contemporary, sophisticated character of REVOLTE is also reflected in its powertrain, which has the future clearly in its sights.

Striking a distinctive note in the automotive industry’s ongoing quest for “all-electric” solutions, REVOLTE features a solution that is both exciting and credible: a rechargeable hybrid drivetrain.

The characteristics and features of the drivetrain are as follows:

- a small-capacity conventional combustion engine combined with an electric motor, both able to drive the wheels;

- the ability to run in all-electric ZEV (Zero Emission Vehicle) mode, i.e. without emissions;

- a battery recharging function that supplies the electric motor.

This rechargeable hybrid drivetrain places the emphasis on “all-electric” running. As well as producing no CO₂ emissions, this mode delivers a quiet ride with a high level of driving comfort.

Even with this drive system, REVOLTE is not about to give in to boredom and indolence. Although we need not go into detail about its high top speed, this concept car is a lively performer with strong acceleration. REVOLTE respects the ecological constraints of urban driving in every way while also delivering an agile and spirited ride.

REVOLTE turns conventions on their head!

CITROËN decided to take a bold approach to revolutionising the conventional image of small cars. The modern character of REVOLTE is therefore expressed through provocative styling inspired by one of its most illustrious ancestors: the 2CV. What car better embodies the small vehicle concept than that motoring icon, the 2CV?

Adopting a heretic stance, REVOLTE reviews all the codes of the 2CV, systematically transforming all the values that made the 2CV the myth it remains today.

-        the 2CV was plain and neutral, REVOLTE is luxurious and colourful;

-        the 2CV was basic and simple, REVOLTE is intelligent and high-tech;

-        the 2CV was slow and bouncy, REVOLTE is lively and spirited.

In this way, REVOLTE expresses the creativity and dynamic vitality of CITROËN, a brand in touch with its past but continuously in search of progress.

SURVOLT: GLAMOROUS, FREE-SPIRITED AND HIGHLY-CHARGED!

Survolt is the continuation of CITROËN’S exploration of distinctive and original electric vehicles, initiated with the Revolte concept car revealed at last year’s Frankfurt Motor Show. Survolt turns received notions on their heads through its radically new vision in a consummate blend of high-fashion glamour and extravagance with motor-racing punch.

The desire to overcome one’s limits, take things further, dare and create is written in CITROËN’S DNA. Breaking with convention, shaking up the rules, shifting borders and surprising continuously is the passionate quest and leitmotiv of a brand that over its 90-year history has never ceased to develop innovative objects ahead of their time. Survolt is one of these. It takes the genetic material of Revolte and adds an extroverted sports dimension to the mix.

Like a luxury accessory that transcends an outfit, Survolt is CITROËN’S answer to an automotive universe that all too often seems morose. Survolt casts aside protocol and transgresses existing codes to initiate a new kind of stylish, sporty and elegant supermini. Bucking current trends and pointing to the future of sleek coupés, it unites elegance, glamour and sporting passion, sublimating this last quality with its electric drivetrain.

Innovative and sensual

With its compact dimensions – 3.85 m long, 1.87 m wide and 1.20 m high – Survolt reappropriates sports car styling cues to form an all-new and revolutionary concept.

At the front, the distinctive vehicle badge reigns elegantly above the large oval-shaped grille, its centre home to the striking double chevron. The car’s “look” – charming and profound at the same time – attracts and holds the viewer’s gaze with a promise of transgressions suddenly made possible. Its slim, horizontal head lamps, inspired by high-performance sports coupés, exert a magnetic appeal, while an LED light signature adds a contemporary, high-tech touch.

Survolt was made to gobble up the miles and glide over roads. Low-slung and sleek, it features strong contrasts between the voluptuous bonnet and generous, sculpted flanks, highlighted by emphatic wheel arches that promise performance and thrills.

Survolt’s air-slicing, flowing design is heavy on excitement and sensuality. It conveys agility, precision and vitality, barely containing a powerful, well-defined musculature under refined and luxurious wraps. The rear features the elegant light signature of Revolte together with a spoiler in an essential reference to motor sport.

Survolt is innovative and powerful but also knows how to turn on the charm, revealing its finest assets to catwalk in motor sports arenas. It features two-tone paint, hues of fuchsia and charcoal grey, and plays with materials and volumes. The curves shift from satin-smooth to shiny, breaking definitively with the classic masculine codes of the sports world. Survolt continues the work begun with Revolte by once again blending two universes with contrasting appearances. Survolt eschews decorum to create its own styling language.

The inclusion of materials such as chrome and aluminium inevitably recall the spheres of luxury goods and motor sport.  Survolt is a perfect combination between high fashion and car racing, a unique alliance with the same philosophy and the same cues as Revolte, namely performance, cutting-edge technology and excellence.

Elegantly sporty

Survolt’s cockpit is designed like a floating cell, a glass setting held between chrome-finished roll bars like some magnificent piece of jewellery. The leitmotiv with Survolt is to transgress the conventions of the luxury world and combine them elegantly with those of the sporting world.

The cabin was imagined as a cross between two worlds that by their essence are opposed. This union begets an organic universe, both flowing and technical, from which the driver’s station springs forth. The interior as a whole was designed to bring the two occupants comfort and refinement, triggering singular pleasure and an outstanding experience.

The car’s generous glazed area brings light and a sensation of space, light years from that offered by today’s sports cars.

Transcendent power and excitement

Ahead of its time, Survolt captivates with its innovative, environment-friendly technology. Like Revolte, Survolt is powered by electricity, thus combining sports performance with environmental respect and sustainable development. Still particularly rare in the racing world, this technological solution also embodies a previously unthinkable alliance. But CITROËN dares and creates, transgressing conventions to better sublimate them. With irreproachable ecological credentials, the drivetrain blends driving pleasure, thrills, performance and vitality, and all in extreme comfort, since the car is silent in operation.

CITROËN is proposing a new automotive vision with Survolt, in a move that is entirely consistent with its 90-year history as an innovative brand focused on creativity and technology.

Citroen standında yeni C3 üzerine inşa edilmiş premium kompakt DS3′ün yanısıra 200hp’lik DS3 Racing adlı yeni model de gösterildi. Citroen DS3, süper miniler arasında şıklığı ve lüks görüntüsüyle ön planda olan bir modeldi. Aileye yeni katılan DS3 Racing, modelin Alfa Romeo MiTo Quadrifoglio Verde ve Mini Cooper S gibi performanslı ufaklıklarla rekabette savunma hattını güçlendirmiş. DS3′ü genel olarak başarılı buluyorum. DS3 Racing de oldukça şık bir işçiliği olan, göz alıcı bir model. Audi A1′in sahip olmadığı mojo DS3′te bol bol mevcut. Türkiye pazarına gelirse nasıl fiyatlandırılacak merak ediyorum bu araç. A1′den daha ucuz olursa iyi bir alternatif olabilir. Böylece süper minileri steryotiplere ayırabileceğim; performans ve ruh arayanlar MiTo, retro tasarım isteyenler Mini ve 500, markacılar Audi ve konforcular da DS3. Tabii ki bu modellerin bir çoğunun saydıklarımın hepsini verme iddiasında olduğunu ben de biliyorum, ancak satın alma kararına gelindiğinde bence tüketici için en dipte tek bir değer ön plana çıkıyor ve hedef kitlesinin o temel değerini en iyi kavrayan model başarılı oluyor.

CITROËN DS3 RACING: A STYLISH SPORTS MODEL

There exists not one but thousands of DS3s. And now, Citroën Racing, the Marque’s competition department, has created its take of the new model and transformed it into its own image. With five World Rally Championship Constructors’ titles for CITROËN and six Drivers’ titles for Sébastien Loeb and Daniel Elena, there can be no doubts about the expertise of Citroën Racing.

Presented at Geneva in special livery, the DS3 Racing stands apart with its special positioning focused on sports performance and driving pleasure. An outstanding concentrate of behind-the-wheel thrills featuring an artful blend of performance and efficiency, the newcomer will take up its place in the DS3 range with an appealing combination of verve and vitality.

The DS3 Racing embodies CITROËN’S “Créative Technologie” with elegance, originality and sportiness. It is fitted with the 1.6-litre THP engine developing 200 bhp, specially tuned to bring drivers intense thrills and unrivalled on-road performance.

The DS3 Racing will be launched in a limited series of 1,000 units in second-half 2010.

Emotional design

The styling of the DS3 Racing inspires boldness, desire, vigour and ambition. The DS3 Racing is a pure expression of sportiness. At 3.94 m long, its eminently attractive, taut yet flowing lines evoke strength, energy, driving pleasure and safety.

The DS3 Racing features the same styling cues as the DS3 but adds full-blooded racing attributes suggesting a vigorous purebred character.

It boasts carbon finish on the semi-rigid front bumper, lower body trim and wing extensions, which emphasise the large 18-inch wheels with their original, high-tech racer design. The side mouldings on the doors are also finished in carbon.

The DS3 Racing benefits from aerodynamic research from the motor racing sector. It sports a carbon-trimmed spoiler to maintain stability at high speeds and a chrome-finished exhaust pipe that elegantly punctuates the car’s attractive lines.

All of this rally-based equipment strengthens the definitively sporty and athletic character of the DS Racing, which signals its exclusive character with a special signature on the tailgate.

The exclusive nature of the DS3 Racing is also illustrated by the original livery of the car on show at Geneva. The body is painted dark grey, while the roof, exterior rearview mirrors and brake callipers are in orange and the grille and wheels in chrome orange. The car’s singular nature is also expressed with decals on the roof, boot lid and fuel flap.

Sophisticated, individual atmosphere

The DS3-based interior gets the same special treatment as the exterior. Passengers are bathed in a refined and original top-end atmosphere. Carbon detailing is elegantly applied on the central console of the dashboard, the steering wheel embellisher, the door armrests and the hood of the instrument cluster.

The orange colour of the roof is echoed on the broad and elegant dashboard inserts, the gearstick handle and the lower party of the gearstick embellisher.

The exclusive personality of the DS3 Racing is once again clearly evidenced in the numbered plate on the roof lining, while the Citroën Racing signature adorns the backs of the specially designed seats.

Engineered for more power

The DS3 racing is all about performance. Developed by Citroën Racing, its engine benefits from all the expertise of the teams of the Marque, five-time WRC champion in 2003, 2004, 2005, 2008 and 2009.

Citroën engineers took the 1.6 THP 150 unit and boosted power from 156 bhp to 200 bhp for top-flight results. Torque has also been increased, by nearly 15% from 240 Nm to 275 Nm, and remains available over a wide operating range ensuring flexibility and driving pleasure.

The engineers achieved this by modifying and optimising powertrain components. The turbo was tuned to achieve a 30% increase in power, while the mapping of the engine control unit was tweaked to extract the quintessence of this punchy, muscular powerplant. Lastly, the exhaust gets a special tail pipe and muffler.

Running gear focused on driving pleasure

The chassis and running gear of the DS3 have been expertly modified by the engineers for the DS3 Racing to transcend the work already accomplished for the regular model. The objective was to focus on intense driving thrills and a permanent dialogue between driver and road. The DS3 Racing has what it takes to become a standard-setter in the segment on road behaviour.

To literally hug the road, front and rear track have been widened by 30 mm and vehicle attitude lowered by 15 mm. These changes bring the DS3 Racing radically different on-road performance.

The front and rear shock absorbers on the DS3 Racing have been adapted in line with the extra power and the car has been fitted with stiffer springs. These changes further improve the traction and stability of a car that is already gifted in this area, guaranteeing an excellent “reading” of the road and faster cornering in complete peace of mind.

The steering has been made even more precise, adapted to the sporting character of the car. The DS3 Racing features specific steering mapping and the control system has been modified and adapted to the new tyres. The DS3 Racing brings drivers excellent feel and a precise course.

The car’s extra power is perfectly controllable thanks to a braking system with Racing specifications, for more endurance and sharper performance. At the front, the DS3 Racing gets four-piston callipers and special discs. At the rear, again for more efficiency, performance and safety, the regular production discs have been drilled. The ESP system has been programmed for extra vitality, sportiness and driving pleasure. Drivers can disconnect the system whenever they like.

The changes made to the DS3 Racing give it a temperament that ensures driving thrills, vitality and gusto.

Finalised in a special workshop

The CITROËN DS3 Racing will be finalised in a special workshop. Based on the THP 150 Sport Chic version of the DS3, it will be equipped with a parts kit developed according to Citroën Racing specifications.

Main characteristics

Dimensions (L x W x H) (mm) 3,948 x 1,737 x 1,451

Wheelbase (mm) 2,460

Engine THP 200

Type 4 cylinders / 16 valves petrol + turbo

Capacity (cm³) 1,598

Power (bhp) / (kW) at rpm 200 / 147 at 5,800

Max torque (Nm) at rpm 275 from 2,500 to 4,000

Tyres 205 / 40 R18

Alfa Romeo, C segmentinde 147′nin yerini alacak olan Giulietta‘yı tanıtacak. 2010 yılının Alfa Romeo’nun 100. yılı olması nedeniyle Bertone’nin Alfa Romeo 8c Competizione modeli üzerinde geliştirdiği Pandion adlı konsepti ve Pininfarina’nın güncel Spider modeli üzerinden geliştirdiği bir Alfa Romeo Spider konsepti de fuarda sergilenecek.

Aston Martin, hala şaka olduğuna inanmak istediğim Cygnet adlı minik otomobilinin üretim modelini tanıtacak. Cygnet aslında Toyota iQ’nun, Dr. 90210 programındakilere benzer bir kozmetik operayonla Aston Martin suratı çakılmış hali.

Audi standının bombası A1 olacak. A1 dışında, yeni A8 sedan ve RS5 coupe de ilk defa sergilenen otomobiller olacak. Büyük bir olasılık da Audi’nin E-tron adlı elektrikli konsept spor aracının yine sergilenmesi olacak. Sergilenen son E-tron konseptinin Audi’nin 2012 ‘de lanse edeceği arkadan itişli küçük spor modeli R4′ün bir prototipi olduğu görüşünü dikkate alınca bu araç da standın önemli otomobillerinden olacak.

Bentley’de Continental Supersports Covertible, BMW’de yeni 5 serisi sedanı inceleme fırsatı bulacağız.

Büyük lansmanlardan birisi de Citroen’in yeni C3 bazı üzerinden ürettiği DS3 Racing konsepti ve DS4 adını alması beklenen DS High Rider konsepti olacak. Honda CR-Z, Fiat 500 TwinAir, Ford C-MAx ve Grand C-Max, fuarda görülebilecek başka yeni modeller.

Nissan Juke ve Mini Counrtyman gibi küçük SUV‘ler de göreceğiz fuarda, hatta Dacia Duster gibi düşük fiyatlı küçük crossoverlar da. Ayrıca Porsche, para basan modeli Cayenne’in de yeni versiyonunu tanıtacak ilk defa. Mercedes-Benz’in F800 konsepti de fuarın en ilginç konseptlerinden olacak. Bunun dışında Peugeot ve Renault’da da yeni modeller, Toyota’da yeni Auris hybrid ve FT-86 konsepti, yeni RAV4; VW’de de tamamen yenilenmiş Touareg modeli görülebilecek.

Citroen DS3 modelinin üretim versiyonuyla birlikte High Rider adlı crossover konseptini de tanıtacakmış Cenevre’de. Yani Mini’ye tam ekip bir rekabet hazırlığıyla çalışmış Citroen. Mini Crossman gibi 4 kapılı değil, 2 kapılı bir konsept olan DS High Rider, Nissan Juke ile de aynı segmentte değerlendirilebilir. Süper minilerin crossover rekabeti şimdiden heyecan yaratıyor.

Basın Bülteni / Press Release

12th February 2010

CITROËN DS HIGH RIDER CONCEPT: DYNAMIC, COMPACT AND EXCLUSIVE

Citroën has released first details of a striking new concept design that will be unveiled at the Geneva Motor Show. DS HIGH RIDER is the second concept associated with Citroën’s innovative and distinctively styled DS line.

Without denying the appeal of conventional coupés, DS HIGH RIDER represents a bold and radical vision of the future, combining compact dimensions with generous internal volumes, dynamic performance, sophisticated style and consummate quality.

Unlike traditional 4-seater coupés, with their long, low design, the DS HIGH RIDER is compact and muscular.

Its character is expressed in its unique driving sensations, with a sleek flowing windscreen that soars over the heads of front occupants – hinting at a bright and spacious cabin environment. The apparently continuous glazed area of the side windows connects the A-pillars to the gently sloping roof line of the rear.

Planted firmly on stylish 19″ alloy wheels and beautifully in proportion, DS HIGH RIDER’s confident profile is characterised by its high waistline. Its front end is purposeful with gaping air intakes, long incisive headlights and defined ridges along the bonnet.

DS HIGH RIDER is an expression of automotive luxury and elegance – exemplified by its glossy golden paintwork and brushed chrome trim that accentuate the car’s flowing lines. The roof is covered with a coated textile material – a tactile feature of quality.

Just 4.26m long, 1.82m wide & 1.48m high, DS HIGH RIDER combines a neat and nimble chassis, for responsive handling, with intelligent design architecture that provides occupants with a generous amount of internal space.

DS HIGH RIDER’s ability to rise above conventional design constraints is also reflected in its choice of power. Offering an enjoyable driving experience with dynamic on-road performance, DS HIGH RIDER is respectful of the environment with an advanced ‘Full Hybrid’ diesel drivetrain that combines a refined HDi DPFS* engine under the bonnet with an electric motor located on the rear axle. The hybrid platform enables DS HIGH RIDER to combine the fuel efficiency and power of an HDi diesel engine with the ecological benefits of a new generation electric ZEV (Zero Emission Vehicle). Under certain conditions, both engines combine to deliver additional power with additional torque transmitted to the rear wheels.

* Diesel Particulate Filter System

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Biz müşteriyi ve Toyota Marketing Europe’u ikna ediyoruz ve Türk tüketicinin içgörüsünden yola çıkarak filme Almanca dublaj yapıyoruz. Yani bu yukarıda izlediğiniz filmde amcalar Almanca konuşarak Toyota’ya öykünüyor. Film başarılı da oluyor.

Yıl 2007. Subaru, efsane modeli Impreza’yı hayranlarını biraz şok da ederek fazlasıyla tutucu bir şekilde yeniliyor. Reklam kampanyasını ise “The Japanese car the German’s wish they’d made.” yani Almanların yapmış olmayı isteyecekleri Japon otomobili fikri üstüne kuruyor.

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Yıl 2008. D segmentinin yeni güçlü oyuncusu Citroen C5 çok şık bir kasa ve oldukça iddialı bir söylemle karşımızda; “Unmistakeably German”.

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Yıl 2008. Yıl sonundaki Super Bowl’da Hyundai, Kuzey Amerika’nın en iyi otomobili seçilen Genesis modeli ile ilgili bir reklam yapıyor, Almanlar’ı ve Japonlar’ı hedef alıyor, hem de BMW ve Lexus logolarını göstererek.

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Yıl 2009. Kia yeni Cerato’ya çok güveniyor ve sadece Almanlar’ın değil, Japonlar’ın, İngilizler’in de bu aracı kıskanacaklarını umuyor.

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Arada atladığım başka kampanyalar ve reklam filmleri de vardır muhtemelen. Özellikle Almanlık üzerinden giden kampanyalar için söyleyecek tek bir sözüm var: “Almanlıktan aldığım tadı başka hiçbir şeyden almadım”.

Ha, unutmadan; “öylesine iyiyiz ki, gavurları kıskandırdık şerefsizim” şeklinde özetlenebilecek bu reklam stratejisi 90′larda ATCW tarafından Mavi için de kullanılmıştı.

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Bu yazım daha önce Bigumigu.com‘da yayınlanmıştır.

Yaklaşmakta olan Cenevre Otomobil Fuarı’nda da yeni logosuyla üretim olasılığı yüksek bir konsept tanıtacakmış marka. Konseptin adı; DS Inside. Mevcut Citroen ürün gamındaki C2 ve C3′ün yerini alacak ve B segmentinde yeni bir oyuncu olacak olan DS3 modelinin konsept hali olarak bakabilirsiniz araca.

2008 Paris Otomobil Fuarı’nda tanıtılan Citroen konseptlerinden biri olan GTbyCITROEN (fotoğraflarını burada görebilirsiniz) konseptinin on tamponundaki gibi yan tarafa yerleştirilmiş yarıklar var DS Inside’da da. Otomobil dünyasının yeni modası olan gündüz ledleri de bu yarıklara yerleştirilmiş.

Citroen C5′in kaslı ve premium görüntüsünü bu araçta da görmek mümkün. Özellikle 3 kapılı modelin Mini’ye rakip olarak konumlandırıldığını tahmin etmek zor değil. Audi A1′deki gibi DS’te de Mini’den daha muhafazakar bir kasa çizgisi farkediliyor. Süper B segmentinde Alfa Mito Mini’nin tek rakibi olarak kalmayacak gibi görünüyor.

DS Inside oldukça üretim modeline yakın bir konsept gibi görünüyor. Jantları biraz ufaltın, işte size DS3. Aracın önden (3/4) pozunu çok beğensem de yandan ve özellikle arkadan biraz hayal kırıklığı yaşadım. Arkası Renault gibi olmuş -ki bunu hakaret anlamında kullanıyorum-.

C4′ün bu makyajı, meşhur C4 robotunun da evrim geçirmesine neden olmuş.

Ve karşınızda New York sokaklarında Bee Gees’in “Stayin’ Alive” şarkısı eşliğinde yeni disco figürlerini sergileyen C4 robotu: