Oct 23, 2009

Posted in Reklam ve Pazarlama | 1 Yorum

Fiat – Driven by the Future

Fiat Türkiye, yeni bir imaj kampanyasıyla Fiat markasının tarihçesini ve otomotiv dünyasına sağladığı yenilikleri anlatıyor.

Fiat Türkiye has created an image campaign which tells about the innovations of the Fiat brand throughout the 110 years of its history.

Title: Fiat Race
Advertiser: FIAT
Advertising Agency: TBWA Istanbul
Creative Director: Ilkay GURPINAR
Creative Head: Emre KAPLAN
Copywriter:  Emre Kaplan, Erkan Erdem
Art Director: Gamze ICHEDEF, Koray Doyran
Agency Producer: Zeynep BILDIRGEN
Account Director: Sinem Özkan
Account Executive: Elçin Bayraktaroğlu
Production Company, City : DEPOfilm, Istanbul
Producer: Ender SEVIM, Burcak BAKLA
2nd Production Company, City: Propaganda Producciones, Madrid
Country: SPAIN
Producer: Pablo Martinez
Director: Martin WERNER
Editor: Artun TOPCUDERE @ 1000 Volt, Istanbul
Inferno artist: Jan Tvilling @ Duckling, Copenhagen
Music-Artist/Title: “Hit the Road Jack” Composed By Steven Craenmehr @ Massive Music, Amsterdam
Music Supervisor: Jesper Gadeberg @ Music Stylist, Copenhagen
Sound Design/Arrangement: Erkan ALTINOK @ 1000 Volt, Istanbul

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  1. Bu kampanyanın ardından Fiat Türkiye’nin fiyat listeleri DoÄŸuÅŸ Otomotiv’e benzemesin de ne olursa olsun :) Artık bu ülkede her imaj yükseltme kampanyasından sonra tırsar olduk.

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